Fishing Shop at Appleton SCHEELS
Appleton SCHEELS
Hours:
Mon–Fri: 9:30 AM – 9:00 PMSaturday: 9:30 AM – 8:00 PM
Sunday: 10:00 AM – 6:00 PM
Phone:
(920) 830-2977
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No matter your level of fishing experience, Appleton SCHEELS has just what you need for success on the water! Our wide selection of fishing gear includes rods, reels, combos, tackle, storage, electronics, clothing, and more! With leading brands like Garmin, Abu Garcia, Minn Kota, and more, you can trust the fishing gear at SCHEELS to provide reliable performance and durability. Plus, our fishing shop offers more than just reliable gear—our Fishing Experts are happy to help answer any questions you have about the latest fishing products, tips, and more.
Fishing Gear
Find everything you need for the open waters. Browse our gear including tackle and rods from top brands like Abu Garcia, Minn Kota, Rapala, and more!
Fish Finders
Take your fishing to the next level with fish finders and fish finder accessories from leading brands like Garmin, Lowrance, and Humminbird.

Fishing Clothing
Our performance fishing clothing is designed to keep you comfortable in any condition. Shop everything you need on the water from fishing shirts to hats and pants.
Fishing Reels
Check out our selection of reels from customer-favorite brands like Shimano, PENN, and Pflueger. Shop reels with a variety of features to find your perfect match.
We Are Fishing Experts
The Appleton SCHEELS offers an extensive selection of fishing equipment and supplies for both novice and experienced anglers. Customers can choose from a variety of rods, reels, lines, lures, bait, tackle, and other accessories. The store also features a wide range of apparel and footwear for fishing, including waders, boots, and vests. SCHEELS also offers a selection of boats, kayaks, and canoes, as well as a variety of electronics, such as GPS units, fish finders, and depth sounders.
If you have any questions about our fishing shop, please contact Appleton SCHEELS for more information.