Appleton Scheels

In 1994, SCHEELS Appleton, Wisconsin, located off Highway 41 at Fox River Mall, first opened its doors to a 13,000-square-foot shopping experience with an array of sporting goods for the entire family to enjoy. In fall of 2003, Appleton SCHEELS opened its current location, a 130,000 square-foot sporting goods store offering a wide variety of sports apparel, fashion clothing, shoes, and entertainment.

As an employee-owned company that provides the best training for its career associates, our team is what makes us special. With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and kids such as Nike, adidas, KUHL, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.

Whether you’re shopping for world-class sporting essentials, college and pro-licensed gear to cheer on your favorite team, footwear for every adventure, or rugged outdoor gear for your next expedition, SCHEELS has you covered for every journey ahead. Also, if you’re an avid hunter, Appleton has the largest gun and hunting selection in the region, ranging from everyday shooters to collectible guns.

For passionate local sports fans, Appleton SCHEELS is a one-stop shop for all the necessary attire and accessories to showcase your college and pro sports pride of teams, including the University of Wisconsin Badgers, Packers, Brewers, Bucks, and many more.

For products that require continuous upkeep, SCHEELS Service Shop has Barnett-certified technicians to help you maintain your products to the highest quality. Our team of Barnett-certified technicians has received the best training in the industry for bike repairs, skate sharpening, racquet stringing, and much more.

In addition to specialty shops and services, the SCHEELS shopping experience is like no other. The SCHEELS in Appleton features a Callaway-certified master club fitter, shooting gallery, sports simulator, hockey demo lane, and much more.

Complete your shopping experience at Ginna's Cafe to enjoy a fresh cup of exclusive SCHEELS coffee and specialty drinks, and don’t forget to try one of our 20 flavors of homemade fudge.

As an employee-owned company, SCHEELS takes pride in being an active part of our community by supporting local charities through donations, volunteering, and local partnerships.

With a dedication to not only having the best retail experience in the eyes and minds of our customers, every product purchased at SCHEELS is guaranteed satisfactory or your money back. You don’t take chances at SCHEELS...ever.