The Berkley Gulp! Alive! Minnow Lure is the ultimate alternative to live bait for open-water and ice-fishing anglers. Soaked in a powerful attractant, it catches more fish with every cast. Rig it and fish like you would with a live minnow, and fool fish with the lure’s lifelike scent, taste, texture, and realistic water movement. Recharge the lure’s effectiveness by putting it back in the jar after use. With greater durability, convenience, and a variety of color options, this lure surpasses live bait. Upgrade your fishing game with the Gulp! Alive! Minnow Lure and maximize your catch.