SCHEELS COOKIE POLICY
Effective Date: May 5th, 2026
At SCHEELS All Sports, Inc. (“SCHEELS,” “we,” “our” or “us”), we are committed to being transparent about how we use cookies and similar technologies when you visit www.scheels.com (the “Site”). This Cookie Policy explains what those technologies are, how we use them, and the choices available to you. It should be read together with our Privacy Policy, which provides additional detail about how we collect, use and protect personal information.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your browser and remember certain information about your visit, such as your preferences or past activity. In addition to cookies, we may use similar technologies, including pixel tags, web beacons, and local storage, to better understand how our Site is used and to improve functionality.
What types of cookies does SCHEELS use?
We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until they expire or are deleted. Some cookies are necessary for the Site to function properly. These strictly necessary cookies support core features such as navigation, secure login, shopping cart functionality and fraud prevention. Because they are essential to the operation of the Site, they cannot be disabled through our systems, and blocking them may affect how the Site performs.
How does SCHEELS use cookies?
We use cookies and similar technologies to better understand how visitors interact with our Site and to improve overall functionality, performance and user experience. The information collected through these technologies may include details such as the pages you visit, the links you click, time spent on pages, browser and device type, IP address and approximate location derived from your device.
This information allows us to analyze Site usage, identify trends, troubleshoot technical issues and improve how the Site performs. We also use cookies to remember user preferences, such as language, location, and login status, so that we can provide a more consistent and personalized experience across visits.
In addition, cookies and similar technologies support our marketing and advertising efforts. These technologies may be used to deliver advertisements tailored to your interests, measure the effectiveness of marketing campaigns and understand how users engage with advertisements. In some cases, these technologies may track your activity across different websites and over time in order to develop insights about your interests and preferences. While SCHEELS does not sell personal information for monetary consideration, certain advertising-related data sharing may be considered “sharing” under applicable privacy laws.
We also use cookies in connection with referral tracking, which allows us to understand how users arrive at our Site, including through email campaigns, social media or third-party websites. This helps us evaluate and improve our marketing efforts.
We work with third-party service providers, including analytics and advertising partners, who may also place cookies or similar technologies on your device. These third parties may collect information about your online activities across websites and over time. Their use of this information is governed by their own privacy policies, and SCHEELS does not control their practices.
Finally, cookies and similar technologies may be used for security, fraud detection, and abuse prevention purposes, including identifying potentially malicious activity and protecting the integrity of our Site.
How can I manage cookies?
You have several options for managing cookies. Most web browsers allow you to block or delete cookies and to adjust your preferences for how cookies are handled. Depending on your location, you may also be presented with a cookie banner or preference center that allows you to accept or decline certain categories of non-essential cookies. In addition, you may opt out of certain targeted advertising activities through industry tools or provider-specific settings, such as those offered by Google. Please note that disabling cookies may impact your ability to use certain features of the Site, and opting out of targeted advertising will not eliminate ads altogether but may make them less relevant.
I am a California resident. How can I exercise my rights under the CCPA?
If you are a California resident, you have certain rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. These rights include the ability to request access to or deletion of personal information, as well as the right to opt out of the sale or sharing of personal information. Although SCHEELS does not sell personal information for monetary consideration, some uses of cookies for advertising purposes may be considered “sharing” under California law. You may exercise your rights by submitting a request online, calling us at 701-356-8264, or using the “Opt-Out” link available on our Site. We will process and respond to such requests in accordance with applicable law and will not discriminate against you for exercising your rights.
Cookies and the data they collect are retained for varying periods depending on their purpose. Some cookies expire at the end of your browsing session, while others remain on your device for a longer period unless you delete them. We retain information collected through cookies only as long as necessary to fulfill the purposes described in this Policy or as otherwise required by law.
Policy updates and further questions
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. When required, we will provide notice of material changes. Your continued use of the Site after any updates indicates your acceptance of the revised Policy.
If you have any questions about this Cookie Policy or our data practices, you may contact SCHEELS’ Privacy Team at 701-356-8264 or through the contact information provided in our Privacy Policy.