JB Lures is offering an old favorite in a Gold Plated Version. Astute anglers know nothing offers the flash and visibility of real plated Gold. Genuine 24K Gold is by far the most expensive finish for a lure; so why do we offer so many products that are Gold Plated, when most manufacturers avoid Genuine Gold Plated items because of the cost? It is simple really, Gold Plated lures catch fish! Astute anglers know that NOTHING offers flash and visibility like Genuine Gold does. A fish can’t eat something it can’t find, and Gold offers a flash and visibility that can’t be duplicated with paint or hologram finishes. Try real Genuine Gold lures this year and see your catch increase!